6. AI Research & Market Intelligence
Where the previous categories focus on your own customers and data, this category is about understanding the outside world quickly and credibly: competitors, market sizing, industry trends, and technical landscape scans. Tools like Perplexity function as an 'answer engine' rather than a search engine — returning a synthesised, cited answer instead of ten blue links — which matters for PM work because sourced claims can go straight into a competitive brief or exec deck without a separate fact-checking pass. The core value proposition for a Products team is speed of credible answer: turning a half-day of manual competitor research or market-sizing work into a focused 15-30 minute session, while keeping enough of a paper trail (citations) that the findings hold up under stakeholder scrutiny.
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